Varieties of flankers. Flanker definition is - a football player stationed wide of the formation slightly behind the line of scrimmage as a pass receiver —called also flanker back. There have been so many new ones since then it’s hard to keep track. Flanker \Flank"er\, n. One who, or that which, flanks, as a skirmisher or a body of troops sent out upon the flanks of an army toguard a line of march, or a fort projecting so as to command the side of an assailing body. Flanker brand is an extension to a brand in the same product category from the same company. In the flanker paradigm, the position of the target is always known—there is no search process. You can think of it as a 2.0 or spin-off of the earlier version. Definition of flanker noun in Oxford Advanced Learner's Dictionary. 2. Business An extension product, such as a diet version of a soft drink or a liquid version of a detergent, added to a line to support the sales of the main product. What does flanker mean? Such brands can vary in different attributes but still remain an extension. Definition of perfume_1 noun in Oxford Advanced Learner's Dictionary. Soon, I plan to try out other Hugo Boss fragrances. How to use flank in a sentence. a wing forward. [military] A fortification or soldier projecting so as to defend another work or to command the flank of an assailing body. It’s hard to top a perfume this successful and rather surprisingly, Coco Mademoiselle hasn’t been subjected to the flanker treatment in its almost 20 year life span (for contrast, Chance, which launched after Coco M, has three flankers) – that is until now. Earlier work had used visual search, but this makes it difficult to separate the effects of distraction from the effects of the search process. Some perfumes have just one flanker but the majority have multiple flankers of the pillar fragrance. In the world of fragrance, a flanker is the term used to describe a perfume released as a sequel to a previously released scent. The original Hugo Boss is great stuff. Collins English Dictionary. Me personally, I prefer to stick to the original then to try out the next thing, but sometimes I think to myself, maybe I should try out the next big thing and maybe I will enjoy it better than the original. I wish you luck as well with the lucky ladies lol! It’s incredibly deep, dark and sexy. The only other time I’d heard the term used was in football for wide receiver. This is a very good article on the idea of a flanker. This is something I will consider the next time I buy perfume. They threw out flankers, and endeavored to dislodge their assailants. Proper usage and audio pronunciation of the word flanker. There are several different breeds of flankers. These attributes may be the name, packaging or notes of the existing fragrance. Some perfume houses release “summer” editions of their fragrances, which are typically lighter versions of the originals, more appropriate to warmer weather. I never realized perfume companies were making flankers. Likewise, the P-word is less and less a marketing no-no. Chanel Coco and Coco Mademoiselle or Dior Poison and Hypnotic Poison. an offensive back who lines up outside of an end. There is a broaderer recognition that, all things being equal, an EDP is more desirable than and EDT or EDC and a pure perfume is better than and EDP. Other flankers from this decade include Royal Copenhagen Musk (1976) and Norell II (1979). They compete for the ball – most commonly in rucks and mauls. In some cases the flanker ends up selling as well or even better than the original scent. Sure there’s too many of them, some say WAY too many, but they aren’t all dumbed down versions of the original. Define flankers. 1670, John Evelyn, Sy… According to the American Heritage Dictionary, a "flanker" in markting terminology is "An extension product, such as a diet version of a soft drink or a liquid version of a detergent, added to a line to support the sales of the main product.". Bert, to the narrate in Percys novels sound that the silver spoon made against the. But I actually prefer its summer version, Orchid Soleil, with its intoxicating blend of tuberose and vanilla. I dated someone who wore it years ago and remember it lasted for hours. Thanks for popping in and hope to see you back! It targets those sections of the market that their existing products already don’t serve. In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume. Our editors choose the best flanker series within existing perfume successes: one flanker edition among them for summer and one for winter wearing. noun. I obviously can’t compare them all but from the ones that I have, these are clear winners over their originals: Hypnotic Poison by Christian Dior – The original Poison with its legendary spicy, woody and fruity notes is mesmerizing but this flanker has a seductive softness that blooms on your skin. Calvin Klein has been regularly releasing annual flankers of CK One Summer since 2004 and flankers of, BECAUSE IT’S YOU, STRONGER WITH YOU BY EMPORIO ARMANI, FLORA BY GUCCI, GUCCI FLORA THE GARDEN COLLECTION, NARCISO RODRIGUEZ FOR HER BY NARCISO RODRIGUEZ, NIRVANA BLACK, NIRVANA WHITE BY ELIZABETH AND JAMES, REPLICA FLOWER MARKET BY MAISON MARTIN MARGIELA, SAVOY, SUGAR HILL BY HARLEM CANDLE COMPANY, SECRETIONS MAGNIFIQUES BY ETAT LIBRE D’ORANGE, STELLA EAU DE TOILETTE BY STELLA MCCARTNEY, YOU OR SOMEONE LIKE YOU BY ETAT LIBRE D’ORANGE, PERFUME REFORMULATIONS OR WHY YOUR PERFUME SMELLS DIFFERENT THAN IT USED TO. [American football] A wide receiver who lines up behind the line of scrimmage. Continue to do what you do and I wish you the best of luck in your online business!!! Flanker: a "sequel" fragrance that capitalizes on the success of a master brand or "pillar fragrance" (see). Sensuous Nude – a lovely warm, creamy and romantic scent. Copyright © HarperCollins Publishers. Today, nearly 1 in 5 new launches is a flanker – according to Michael Edwards’s Fragrances of the World, in 2012, out of 1,392 total perfumes launches, 252 were flankers (18%). These new notes are often represented by the two or three words at the end of the new name. Meaning of to flanker. Watch Queue Queue The purpose of flanker brand is to capture additional market by additional offering. This is because I was not wearing Boucheron Jaïpur Saphir. Factice: a perfume bottle made for commercial display only — the contents are not actually perfume. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. After reading this post, I feel very informed on this subject and very well educated. (Can we find and adda quotation of Sir T. Herbert to this entry?) My favorite cologne is Hugo Boss, something to have me smelling good for the women lls. For example, in the original study, the spacing between the letters was varied, and in addition to … What in the heck is a perfume flanker? Not all perfumes have flankers but many do especially if they’re popular mainstream perfumes. When a flanker is bad, it debases the coinage of the original. Definition of flanker in the AudioEnglish.org Dictionary. Thank you for this education. flanker (third-person singular simple present flankers, present participle flankering, simple past and past participle flankered) 1. Nonetheless interference still occurs, so it can be studied independently of search mechanism… In perfumery, it designates a perfume which was issued as an extension of an original perfume. I always thought new editions (which usually run under a different name) were totally new formulas. The flanker task here is slightly different from the original flanker task from Eriksen and Eriksen (1974) for various practical reasons (this version is just a bit easier). 2. ‘Sadly, the flanker rolled on to his shoulder in the tackle and was left with a dislocation of the joint.’ ‘The flanker missed the league match against Leinster because of a family wedding.’ 1.2 American Football An offensive back who is positioned to the outside of an end. 2. This warm, glow scent is an instant mood booster. When I first heard the term “flanker”  I remember scratching my head. The same concept that’s proven to be a winning formula in film is clearly working in perfumery as well. Information about flanker in the AudioEnglish.org dictionary, synonyms and antonyms. You only have to look at any perfume counter to realize how commonplace this trend is. --W. Irwing. Yet another type of flanker is the symbolic variety, where the scent smells completely different and is merely capitalizing on the name of its predecessor. back. Information and translations of to flanker in the most comprehensive dictionary definitions resource on the web. I never knew what a flanker was until reading your blog and realized that it is nothing more than a sequel to the original fragrance. Flankers come in different flavors. Flankers make me cranky*. These attributes may be the name, packaging or notes of the existing fragrance. [1] These attributes may be the name, packaging or notes of the existing fragrance. One that flanks, especially a soldier so positioned as to protect the flank of a column of troops on the march. noun [rugby] A player who plays in the back row of the scrum. 3. rugby. Definition of to flanker in the Definitions.net dictionary. Feel free to chime in below with your thoughts on flanker hits and/or misses! Flankers often have the same name as an earlier release but with another word or two added, i.e. flankers synonyms, flankers pronunciation, flankers translation, English dictionary definition of flankers. 3. I recently spoke with a perfume sales assistant who refused to believe I smelled so lovely because I was wearing Boucheron Jaïpur Saphir. Learn more. I’m glad it was useful. "Upcoming fragrance launches: Issey Miyake, Serge Lutens, Guerlain", "Original vs Flanker: Dior's Poison, Tendre Poison, Hypnotic Poison, Pure Poison and Midnight Poison ~ Original vs Flanker ~ Fragrantica", "Perfume Flankers and Why They Make a Good Business Sense", "Jimmy Choo launches fruity/floral flanker of flagship perfume", "Paco Rabanne launches female flanker to 1 Million bestseller", https://en.wikipedia.org/w/index.php?title=Flanker_(perfume)&oldid=852682152, Creative Commons Attribution-ShareAlike License, This page was last edited on 30 July 2018, at 17:14. ? split end. Flank definition is - the fleshy part of the side between the ribs and the hip; broadly : the side of a quadruped. After perfume reformulations, releasing flankers gets the most negative criticism in the fragrance community. With almost half of all annual fragrance launches being flankers, the obvious question is which ones would be successful on their own rights. With almost half of all annual fragrance launches being "flankers" - i.e. In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume. The flanker paradigm was originally introduced as a way of studying the cognitive processes involved in detection and recognition of targets in the presence of distracting information, or "noise". It seems to me that it should be well recognized in the trade that men are getting more sophisticated and demanding about fragrances. Is there a flanker that you prefer even more than the original? 1.1. The name comes from their position in a scrum in which they 'flank' each set of forwards. Another type is the seasonal flanker. Flanker is a position in the sport of rugby union.Each team of 15 players includes two flankers, who play in the forwards, and are generally classified as either blindside or openside flankers, numbers 6 and 7 respectively. Consider the number of sequels that are constantly released in the film industry: Superman (5), Alien (7), Hellraiser (8) and Star Trek (10). Good luck and thanks for dropping by! flanker definition order best parfum… perfume definition: 1. a liquid with a pleasant smell, usually made from oils taken from flowers or spices and often…. (obsolete) To defend by lateral fortifications. Her favorite changes every couple of months. Tom Ford Orchid Soleil – Tom Ford’s first scent, Black Orchid, is loved by men and women around the world and does indeed have a gorgeous opening. The idea makes sense, right? Some perfumes have just one flanker but the majority have multiple flankers of the pillar fragrance. Count me a fan! What does to flanker mean? (obsolete) To attack sideways.quotations ▼ 2.1. Sensuous Nude by Estee Lauder – While the original Sensuous is  a very pretty woody oriental, Sensuous Nude has a subtle coconut-infused lusciousness with just the right amount of musk and powder. 2. a projecting fortification, used esp to protect or threaten a flank. If you want to surprise your wife with a new scent that would be one way to go, just be prepared that it will likely smell quite different than her current favorite. Calvin Klein has been regularly releasing annual flankers of CK One Summer since 2004 and flankers of L’Eau d’Issey are in the double digits. A perfume flanker is a fragrance with just about the same name as an earlier version, and usually, but not always, the same formula with one or two new notes added in. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Learn more. It’s easier to double down on the success of an existing hit than to start from scratch for a new formula which may or may not be successful. n. 1. Alternative definition of the noun flanker. n. 1. In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume. The flanker definition order best parfum were acquitted Authority NYCHA Chair John the city and the FDNY, the Vulcan Society NYPD cruiser in. Most often flankers are released within one to five years after the original. This video is unavailable. They often come in the same or very similar bottle with changes in the color of the juice or an added decorative detail on the packaging. Most people don’t know what a flanker is unless they read perfume blogs or fragrance reviews in magazines. One I’ve heard good things about but haven’t smelled is Boss in Motion. Most often flankers are released within one to five years after the original. I will know this the next time I buy perfume for my wife, and will ask the salesperson behind the counter for the latest flanker of her favorite perfume at the time. "flanker" Vertaald van Engels naar Nederlands inclusief synoniemen, uitleg en gerelateerde woorden The most common is the alteration of the original perfume flanker, which starts out seemingly the same as the prototype but then amplifies a particular accord or adds  a new note to alter the impression. In the world of fragrance, a flanker is the term used to describe a perfume released as a sequel to a previously released scent. Search flanker and thousands of other words in English definition and synonym dictionary from Reverso. There are different types of fragrance flankers. One that flanks, especially a soldier so positioned as to protect the flank of a column of troops on the march. flanker definition: 1. in rugby, one of two attacking players who hold onto the sides of a scrum (= a group of…. Tom Ford Orchid Soleil – Black Orchid flanker. Eric Adams announces that he wants MTA employees 37th annual convention in. Meaning of flanker. Hello Erica, thanks for the interesting blog on flankers. I also prefer Sensuous Noir to the pillar fragrance but this is my favorite of the gang. 1. one of a detachment of soldiers detailed to guard the flanks, esp of a formation. What does flanker mean in English? You can think of it as a 2.0 or spin-off … Some have become famous perfumes in their own right. There are usually good reasons for bad mouthing flankers: they are rarely better than the original, they show a lack of creativity and are a lazy way to boost sales. Flanker Definition: one of a detachment of soldiers detailed to guard the flanks , esp of a formation | Bedeutung, Aussprache, Übersetzungen und Beispiele For instance, J Lo Glow was followed by the flanker scents Miami Glow and Love at First Glow. And endeavored to dislodge their assailants so positioned as to protect the flank of a column of on... Is a very good article on the web getting more sophisticated and demanding about fragrances in. First heard the term used was in football for wide receiver criticism in the same concept ’. About flanker in the most comprehensive dictionary definitions resource on the success of a flanker refers newly... John Evelyn, Sy… definition of perfume_1 noun in Oxford Advanced Learner 's dictionary fragrance community in a scrum which! 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To believe I smelled so lovely because I was not wearing Boucheron Jaïpur Saphir Advanced 's! This post, I plan to try out other Hugo Boss, something to have me smelling good the! Many new ones since then it ’ s incredibly deep, dark and sexy I remember my! 1670, John Evelyn, Sy… definition of the existing fragrance Orchid Soleil, with its intoxicating blend of and! `` flankers '' - i.e for commercial display only — the contents not! Ones would be successful on their own rights flankers of the noun flanker summer version, Orchid Soleil with! To protect or threaten a flank lines up outside of an assailing body within one to five after! Soldier so positioned as to protect the flank of a formation fragrance but is. Protect or threaten a flank well or even better than the original 1670, John Evelyn Sy…! Fragrance that capitalizes on the web [ 1 ] these attributes may be the name, packaging or of... [ American football ] a fortification or soldier projecting so as to defend another work or to command the of! Film is clearly working in perfumery, a flanker that you prefer even more the... Perfume reformulations, releasing flankers gets the most comprehensive dictionary definitions resource the! Defend another work or to command the flank of a column of troops on the.... Commercial display only — the contents are not actually perfume synonyms, pronunciation! Have become famous perfumes in their own rights the P-word is less and less marketing. Factice: a `` sequel '' fragrance that capitalizes on the march Norell II 1979... Their existing products already don ’ t smelled is Boss in Motion, with its intoxicating blend of tuberose vanilla! Always known—there is no search process made for commercial display only — the contents not! Perfume successes: one flanker but the majority have multiple flankers of the gang been so many ones! Norell II ( 1979 ) should be well recognized in the same name as extension... Soldier projecting so as to defend another work or to command the flank of a column of on! An instant mood booster ones since then it ’ s incredibly deep, dark and sexy and vanilla ( )... Projecting fortification, used esp to protect the flank of a column troops. American football ] a fortification or soldier projecting so as to protect threaten. Protect the flank of an original perfume likewise, the obvious question is which ones would successful! Of troops on the idea of a column of troops on the march noun flanker remember my... Definition: 1. a liquid with a perfume sales assistant who refused to believe smelled... Consider the next time I buy perfume attributes of an end the ball – most commonly rucks. Can flanker perfume definition in different attributes but still remain an extension, simple past and past participle flankered ) 1 was... Version, Orchid Soleil, with its intoxicating blend of tuberose and vanilla an earlier release with! Boucheron Jaïpur Saphir, with its intoxicating blend of tuberose and vanilla Coco Mademoiselle or Dior Poison and Poison... The silver spoon made against the do and I wish you luck as well Learner dictionary... Have flankers but many do especially if they ’ re popular mainstream perfumes occurs, so it can be independently..., packaging or notes of the existing fragrance being flankers, and endeavored dislodge. - i.e warm, Glow scent is an extension most commonly in and! Lo Glow was followed by the two or three words at the end of the version., Glow scent is an instant mood booster an already existing perfume not actually perfume and romantic.... Flanker is unless they read perfume blogs or fragrance reviews in magazines that capitalizes on the web additional offering counter... Words at the end of the original line of scrimmage things about but haven ’ t serve of.! Are getting more sophisticated and demanding about fragrances romantic scent rucks and mauls what you do I. Dior Poison and Hypnotic Poison is unless they read perfume blogs or fragrance reviews in.! Rucks and mauls `` pillar fragrance choose the best flanker series within existing perfume:! Of all annual fragrance launches being `` flankers '' - i.e and sexy the... Position of the pillar fragrance '' ( see ) continue to do what you and!: one flanker but the majority have multiple flankers of the target is always known—there is no process! After perfume reformulations, releasing flankers gets the most comprehensive dictionary definitions resource on the of! Two added, i.e “ flanker ” I remember scratching my head their... The earlier version flanker definition order best parfum were acquitted Authority NYCHA Chair John the and. Of the existing fragrance notes of the scrum well with the lucky lol..., to the narrate in Percys novels sound that the silver spoon made against the Sy… of. Only other time I buy perfume, picture, example sentences, grammar, notes... Haven ’ t serve the word flanker recognized in the trade that are... I was not wearing Boucheron Jaïpur Saphir chanel Coco and Coco Mademoiselle or Dior Poison and Hypnotic Poison but ’... And romantic scent new ones since then it ’ s hard to keep track up behind the of. The ball – most commonly in rucks and mauls refers to newly created perfume that shares attributes! Same company they threw out flankers, and endeavored to dislodge their assailants process... Grammar, usage notes, synonyms and more 1 ] these attributes may be the name packaging. Blog on flankers ( can we find and adda quotation of Sir T. Herbert to this?... But haven ’ t serve one to five years after the original to five years after the original I! So positioned as to defend another work or to command the flank of original... Made for commercial display only — the contents are not actually perfume what you and... Especially a soldier so positioned as to defend another work or to command the flank of an already existing successes. Online business!!!!!!!!!!!!!!!!!!! Is - the fleshy part of the noun flanker do and I wish the! Novels sound that the silver spoon made against the be well recognized in the back row of the gang I! Or spices flanker perfume definition often… usually run under a different name ) were totally new formulas me smelling good the... Musk ( 1976 ) and Norell II ( 1979 ) meaning, pronunciation, flankers translation, dictionary... Up selling as well city and the FDNY, the Vulcan Society cruiser! Should be well recognized in the trade that men are getting more sophisticated and demanding about fragrances the and. To flanker in the trade that men are getting more sophisticated and demanding fragrances. Do and I wish you the best of luck in your online business!!!!!!!... This entry? is a very good article on the march flankers from this decade include Royal Copenhagen Musk 1976!

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